The LONATURE journey

From an idea to a slow-living community

1. 2019

   01 · Greentraveller — the seed

   It started with Greentraveller in Buôn Ma Thuột — small group tours showcasing the hidden gems of Đắk Lắk's culture and nature.

2. 2024

   02 · Aligning with Animals Asia

   Joining the AAF elephant conservation programme in Vietnam — moving away from elephant-riding toward ethical, friendly tourism.

3. 2026

   03 · LONATURE is born

   Officially registered as a household business in March 2026. Slow Travel & Ethical Experiences becomes the brand promise.

4. Today

   04 · A growing community

   Travelers, mahouts, weaving artisans, restaurant hosts and forest guides — all part of one circle of slow living.